Monday 28th November 2022
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A note about GOACA

work in progress

We’re going to have a redesign in the coming months—not right away, but sooner than later. Part of the reason is because this site was built in 2012 and needs updating on a technical level quite badly, but also I think it might be fun to freshen up the look of things. It is very important to me that you all are on board with this, so I’m asking for your suggestions: what would you like to see here that isn’t here? What would you hate to see go? I’m talking about everything from actual content to visuals to the logo. Please share your thoughts. I can’t do this without you.

Posted on April 27th, 2018 75 Comments

75 Responses

  1. Jen says:

    I almost exclusively read this site via an RSS feed (Feedly). Please maintain this compatibility.

    • LG says:

      Ooh, I also appreciate that about your site! I frequently end up on the actual page but love that I can actually read it in Feedly.

      I like the clean look of your site. I wonder if you might want the kissy packman in the logo to be red, or the accent color of the site to be pink, either way so they go together?

    • Jenn says:

      Me too! I like that the entire article comes through without further clicking. Another blog I read changed this recently to force traffic to her site and I find I almost never click through (I guess I’m lazy 😊)

    • Sharon says:

      Same. Glad you mentioned it!

    • sbe says:

      Me as well, via igHome. I love the option to read via the RSS feed, it’s part of my daily morning ritual!

  2. EMM says:

    Your logo is so clever, so please, please keep that! I love the link round-up and the What I Want/What I Bought. Other than that, I’m open to whatever you’d like to do.

  3. Susan Davis says:

    The GOACA Log and your voice must stay. The personality of your writing, Kim, is so crisp. Your eye for style is distinctive. It would be a sad day to see them vanish. Phrases “spot on” and “pop of color” can be discarded. Change is inevitable, and can be good. I have told so many people about this website. I am happy for its success.

  4. Sarah says:

    Please (PLEASE!) keep the site light and easy to load. I really appreciate how quickly it renders compared to other, very photography heavy sites. Those take forever to load and often, I just leave before they render. Your tech team should be able to do this w. lazy loading or other best practices / tricks of the trade!

    Looking forward to the evolution!

  5. Debra says:

    I’m up for whatever you want to do!

  6. nebbes says:

    Please keep your mobile readers in mind, as 90% of my internet use is done on my phone. Quick loading, easy scrolling, and clean layout.
    Thank you for all you do 🙂

  7. susan says:

    Site is very slow to load on a web browser–better server site, please. Also, mobile friendly site–plus continued support of RSS feeds.
    Wonder if you can rethink ad revenue and how you load/present ads?

    would love to see more instagram and instagram stories–
    Love the site!

  8. Dana says:

    Perhaps be a little more mobile friendly? When I started reading your site I used my laptop now I’m almost all phone and it’s harder to comment and read the comments.

  9. Sharon says:

    I agree with Sarah. Most of the heavy photo sites for example thehautepursuit are really hard to deal with in almost any viewing environment. I like the traditional nature of your page. While web designers might try to sell you on that format, it may turn off some readers who are your contemporaries. All that jumping around and reloading to get to content can drive people away. Also the pop up or rollover content that many sites are now adopting presents the same concerns. Leave it easy to read and access.

    • Viajera says:

      Agreed. I think less can often be more. Fe, I personally dislike things that move on pages. Pictures that disappear, any kind of pop-up. And please do not try to make me watch video. (not that you would)

      I agree with Kathy, I’m not sure this place needs so much work. I think updates for the sake of updating are often a bad idea. Then again, I *am* a crank.

      I don’t mind if captions are at the bottom or top of photos … as long as the spacing makes clear which goes with which … but I personally very much prefer when the caption tells me whooooo made the piece … so I can follow the comments without having to click on each photo.

  10. Jennifer says:

    I adore your beauty product roundups and your essays!

  11. Jeanne says:

    Gosh this is such a small recommendation but I’ll offer it up anyway. I read your amazing content on a laptop. I would love to see the print made larger so it’s easier to read. I’m getting to the point where the eyes aren’t what they were pre-40’s. Thank you for this wonderful place!!

  12. Kathleen says:

    I love the way your existing site allows me to scroll down through your posts rather than having to click on a ‘read more’ to get to the actual post. Also the fact that irritating ads do not obscure my reading and enjoyment of your insights is an added bonus.
    As a reader from the U.K. it is helpful when you tag which companies a product is from so it it clearer which ones may be available to me e.g. international sites.

  13. Deb says:

    I love your site and I’m up for whatever you decide to do! One thing I’d like to see you add is more detailed styling advice. Your personal style is everything, and I’d love some insight into how you put full outfits together, styling strategies and philosophies, options for styling specific items, etc. Thanks for all that you do!

    • Melsybelsy says:

      This is my request too – you’ll show so many great pieces based on theme – but how do you put it all together? I know we are GOCA – (I’d guess over 35 who read SASSY & JANE magazine’s religiously back in the day) – what does that styling look like – I would love tips.

  14. Lucy says:

    This is fairly petty but it has always bothered me that your captions are below your photos so when I’m reading I view the photo and then scroll down and see the caption and then have to scroll back up to look at it again with your caption in mind i.e. “The waistline on this pair [of pants] from Veronica Beard is high but not too high, which is key.”I’need to scroll back up look at the waistline and appreciate what you said.

  15. Kathy says:

    Please! Keep the logo! I’d love it on a t-shirt…! As for the rest of the site– I think it’s pretty perfect. I, too, would love more detailed styling ideas, which is something I adored about Lucky. I like the clean look of the site. It makes it quick to load and is easy on tired (old!) eyes.

  16. Alison says:

    I love this site and I’m not too picky, but I would like to put in a humble request not to go to some complicated magazine type format with a million different boxes and giant images and widgets everywhere. I think girls of a certain age like a good chronological order format for posts, non?

    • Ellie says:

      Yes! Whatever you do, please keep the scroll-down layout where posts appear in reverse chronological order. Don’t go to a mosaic layout or anything with complicated vertical side columns.

  17. Mamavalveeta03 says:

    I love that you added the Pinterest feature, because I love to save your style ideas. It really helps me think of ways I can rethink my wardrobe and style in a fresh way.

    I also love the heart feature so I can like comments. I’d love to be able to have the option of being notified of follow-up comments.

    Keep it simple, larger print, and I LOVE this blog!!!

    • Mary Alice says:

      Don’t change too much, I love this site just the way it is. It would, however, be nice to be notified if someone replies to a comment.
      I appreciate that you don’t do “sponsored content” posts. I refuse to read those from other bloggers, so annoying.
      I am appreciative that you post early in the day. I’m in LA and I look forward to reading GOACA first thing.
      Keep up the good work, Kim; this is a valuable space.

  18. themis says:

    I just want to say that I will stick with you no matter what. This place is such a valuable resource for me, someone who was awkward a long time and never felt I was being feminine properly – well, Sassy changed that first and this place changed it second. Now that I have a little scratch I can occasionally add a piece that both adds to the ease of my ife and garners me compliments. It’s huge.

    That said, I love the clean look. Add all the widgets you want, but please don’t do that thing they’ve fallen for in the home cooking blog world where you gotta show me nineteen pictures of the recipe before I get any payoff. Show me the good pieces you’ve curated and how to style them; show me the good journalistic pieces you find, spare us the fill. I know I don’t need to tell you any of that, you’re an EDITOR, and the best, for god’s sake. So just keep on keeping on.

  19. Yvonne Stender says:

    I love how clean the site currently is. Not a lot of distraction on the side channels which is rare these days and nice. Hoping you can keep that with the update though I understand you probably need revenue from ads. Also love the length and plus size options for your themed clothing roundups. And please don’t lose the weekday “links” content. I know it’s a ton of work but even if you do less links I’d still look forward to it. Overall, I love the content you provide and it’s one of the few blogs I still read and look forward to reading!

  20. Amber says:

    This is neither content nor design, but I’d love a better way to search or find content via tags. Sometimes I remember you posted a great top, but I don’t remember if it was in a black stuff roundup, a sale post etc., and have a really hard time finding it.

  21. Linda Boardman Kerr says:

    I always look forward to your links to interesting art, etc. So many other blogs are just focused on (buying more–inevitably) clothing. A few times a season it’s nice to see a sampling of things you like/want, but I’m glad your blog is not just focused on acquiring clothing.
    You could focus on HOW to wear things (what we already have) in a different way.
    Interviewing women, not necessarily famous women, I find interesting. Book recommendations are welcome. Also, just your THOUGHTS on things, especially those related to ageing. How do we stay balanced and happy?
    Reviews on beauty items are welcome, but please no exorbitantly priced (Sisley) items.
    Thank you!

    • Sara says:

      YES to all of this, especially info on how to wear things we already have and your thoughts/experiences being a woman of a certain age. Love your site and I also do love the logo. Thank you!

      • Keirele says:

        I would also like to see some opinion and commentary. You’re a very good writer. I’d love to see less fashion editor lingo — descriptions like “ethnic” and “vintage-y” don’t really add anything. I like it when you add quirky, personal captions though!

        I still like the blog format but think you could update to a wider centre panel and find a different way to include ads.

        • Keirele says:

          Oh, I would also love to see clothing options for different body types! I think you’ve done a great job of incorporating extended sizing. I love your blog and read every single day but don’t click through any of the clothing recommendations because I know the roomy top/fitted bottom choices just won’t work on my petite, curvy shape!

  22. Mdot says:

    More beauty! Us Goacas have unique skin issues that go beyond anti-aging. And I appreciate that you don’t do sponsored posts and keep your editorial integrity. Thank you! I’m sure you could be making a lot more money off this site.

  23. postaway says:

    keep: logo, chronological order of posts (without infinite scroll), posts defined by categories (top 5, day of the week top posts; ability to sort by most popular, most recent, etc.), full view of all reader comments, subtle advertising, easy ability to comment (without a subscriber account), source credit on all links.

    potentially revise: put captions above the image instead of above b/c readers are viewing the page top to bottom.

    thanks for asking and can’t wait to see GOACA 2.0!

  24. Lauren says:

    Absolutely keep this content Feedly-friendly. As others have mentioned, it is wonderful to read full posts in that format.

    Thanks for the incredible plus-size recommendations. I have been reading for years but was always just jealous of the styles you shared–now I can buy and wear them myself (and often do)!

  25. Becca says:

    Hire a web designer who is also a UX designer (or hire both). You won’t need the UX designer for the whole project, but she’ll be able to give you some design insights that a straight web designer can’t.

    Make it inclusive/accessible. The tabbing is limited and arbitrary at best—all women of a certain age should be welcome here. Shouldn’t they?

    Make it responsive (was just playing with screen size and content doesn’t reflow, though from reader comments it’s clear there is some mobile capability). But please don’t format the nav into a hamburger for desktop—while necessary for mobile, it just hides content and adds extra (and infuriating) clicks on desktop/laptop (looking at you Eileen Fisher). Strongly agree with other readers who want site to be kept light. Also vote no for infinite scrolling.

    The red is an eyesore—strongly urge you to choose a new palette. Texts with all caps are hard to read. The serif typeface looks and reads “old.” Agree with the readers who’d like to see larger text here.

    “Be a Subscriber!” feels a little desperate—your readers love and respect you; they don’t need a plea here. Please don’t do a modal overlay in redesign that forces readers out of their reading to deal with an invitation to subscribe—that is crappy UX that no one appreciates.

    Logo looks really homespun. I read the comments from readers who like it, but I’ve always winced a bit when I stop and take it in, the design is just. . .not there. Is it 2D, is it 3D, is it referencing Ms. Pac-Man or Marilyn Monroe? Does it represent you? (It doesn’t represent me, and I am of a certain age.)

    I also noticed when you changed the masthead name from Girl of A Certain Age (still your URL) to Girls of a Certain Age (plural). Assuming this was for audience building, but redesign might be the time to coordinate the two?

    I am one of those readers who hates seeing completely see-through blouses. Would really love to see you wearing at least some of the pieces you feature here. What does a 54-yr-old body look like in a completely sheer blouse or dress? How would you style this so you (we) look tasteful? Could you—is it possible?

    Same thing for budget / chain store pieces—what do low-end mass produced cuts look like on an adult woman’s body? I am at the age where I don’t want more crap in my closest—I want a curated wardrobe that is age appropriate and current. So how do these cuts work on adult figures? And reading that a red dress is “a really good red” or a something else is “a really good blue” doesn’t take me anywhere. Bonus points for sustainable products or products not made in sweatshops (though I get this isn’t a universal interest).

    In general, although I do like seeing what’s out there, I wish there was less emphasis on what to buy or what you want to buy or what’s on your wish list to buy, and more on real content. That article you wrote on aging that you linked to recently was just amazing, so well written, so thoughtful. Why not some of that here? My life is about much more than shopping. I’m pretty sure yours is, too.

    • Katalina says:

      I agree with all of the above points. I also feel like you go to the “Shopbop, Nordstrom, Nili Lotan, etc, “well”, too often. I would love to see smaller designers clothing featured. In the same vein, I can understand that it might be interesting to you to sift through the chains and show how you can find some good items, but as a GOACA, I have no interest in shopping at any fast fashion stores and would love to see more of an emphasis on items that are sourced and made ethically. It can be done and I would love to see the idea of fewer, better pieces promoted.

      • Dusa says:

        First let me say I have a whole Pinterest board populated with pins from GOACA! Thank you too for including extended sizes: I’ve found some brands I was not aware of!

        A little more personalization: some more snippets of where you live (without compromising your privacy). Maybe a bi-monthly post on “what I’m reading/listening to/watching/eating.” And a “I saw this random girl/guy on the street” post would be fun spotlighting fashion in the city?

        I do subscribe, but still see the box pop up. I know I can click to close it, but sometimes it just pisses me off .
        And I have to agree in part with Becca: I do tire of “really good…” and “just so good…” as default descriptors.

        Thanks for asking Kim!

  26. Lori in Toronto says:

    This is selfish, since I’m heading back to NYC soon (and visit at least 2x a year) but some more content on where to shop/eat/have fun in New York, from a GOACA perspective. That is, not just the same IG-bait stuff every 20- and 30-something blogger features.

    And I am on board with everyone else who just wants to keep hearing your voice!

  27. L. Cryan says:

    I love this site. I’m sure any changes will be necessary and perfect. One thing I really like that I would love to see on your site is this grid thing of classics that Lizzie Garret used on her site. It’s just fun:

    Thanks! Your blog is one of the first things I do with my morning coffee. Thanks for posting early for we in the West.

  28. mlinky says:

    Please just don’t succumb to visual clutter. I love how clean the site is.

  29. Shawna says:

    I love that I can see each entry in full on the main page, I don’t have to click through for each separate post.

  30. Caroline says:

    Hiya Kim,
    I adore your site!
    I will often go to your archive to look for a particular clothing item you showed a while back and it’s a bit of a hunt to find things…If you could have a section in your archives that is catalogued by specific categories such as dresses, shoes, etc that would be fabulous!
    My two cents.

    • Adrien says:

      I was just coming to say this! It would be especially helpful to have your beauty recs all archived/listed in one place so I don’t have to search through several old entries trying to figure out what that lipstick was that you loved.

      I’m not a web designer but I do love your site’s simplicity. I don’t love the small text but I also know I can adjust that on my end.

      And, as mentioned above, I would also LOVE to read more of your essays. A NYC guide would be great too! I’m going to NY in a few weeks to see the Bowie exhibit and I’ll definitely be searching around your site to see what shops, etc. you’ve mentioned.

  31. Dana D says:

    I love it all, Kim.

    I love that you are including fashion for a range of body types and I’d love also if some of the links were directed to issues that concern a wider ethnic diversity.

    But its is YOUR gig I appreciate it, thank you…

  32. Katherine says:

    Really love the format you have at the moment ~ thank you for asking your readers for their opinions! Do what’s best for you, but if you wouldn’t mind keeping the logo… it’s charming, smart, and makes me smile when I see it.

  33. Mimi says:

    One of the strengths of your site is the community you have gathered. I wonder if there would be a good way to let your readers contribute, beyond the comments. What about highlighting the beauty wisdom or personal style of an individual reader occasionally? That could be a way to bring in strategies for dressing different body types. Your aesthetic runs to slouchy tops and skinny jeans, but it might be fun to see how a busty GOAC or one with a small waist serves her figure.
    As many have said above, I like the visual simplicity of the site and Kim’s voice coming through.

    • deborah says:

      I totally agree with this. I’ve often thought there should be a message board associated with this site, so that readers could connect and seek advice from each other on the topics you cover. I feel like you’ve created a great community, but there’s no real way for readers to actually tap into it.

      On another note, I also wish photos would show up in searches. When I search, e.g., “Nili Lotan,” trying to find a particular pair of pants, I have to click on every single Nili-Lotan-related post you’ve made until I find it; I’d much rather just scroll.

    • Meg says:

      I agree, this community is wonderful! A message board would be terrific. I began lifting heavy weights two years ago. My size stayed the same but everything fits differently, and I’d love some tips.

  34. Lesley says:

    I will add to the chorus that the logo is genius and I am on board and looking forward to changes in the future! We are in your hands.

  35. Francine says:

    I’d love to see pics of you (and your closet!) wearing some of your items.

  36. c.w. says:

    I love your site and it works fine for me. If I were to recommend anything I would suggest there be a side bar that contains a list of “topics” perhaps by month so if I want to refer back to “Spring Jackets” I can just click on that heading. There is some of that now at the top of the page, but sometimes I want to dash back to something you posted a month ago and in the current configuration that’s time consuming. Of course I know NOTHING about blog sites of any sort so what I may be suggesting may not be possible!

    And this is the wrong place to ask this but…I have recently purchased three pair of denim jeans in colors (red, mustard and, surprising even myself, hot pink). Today at the dog park I saw a woman dressed in lavender jeans, a white button down shirt and athletic sneaks and the combination, which would look normal on a regular pair of jeans, just didn’t look right which is when I realized that you have to style jeans that are not “blue jeans” differently. Oy and Egad and I’ll throw in a Lordy.

  37. Shannon says:

    First, I’d like to echo readers that appreciate the clean design and the full posting of articles. I really like that I don’t have to click through to read more. Second, I’d love to see a resource list for fashion, beauty, home and art for both NYC and online. I love the regular posts with photos of specific items, but a larger resource library would be very much appreciated. Thank you!

  38. Christiana says:

    I would love a blogroll; what other blogs does KF regularly read?
    I also would like an enhanced search function.
    Finally, please keep the function where when I click on the link, a new tab/window opens. I read another blog regularly that boots me off of the site each time I click on the link. Drives me crazy.

  39. Sara says:

    How about occasional articles on financial matters? Maybe I’m looking in the wrong places, but most of what I’ve found is written by/for millennials. Or, is written for older women, but seems to assume that we have it all figured out and are simply looking for new ways to invest our wealth.

    I’m in my fifties and don’t have it all figured out and I’ll bet many others don’t either. Unexpected changes in marital status; rising costs of college education for our kids; providing for elderly parents; heading towards retirement with 401s that aren’t as flush as we’d like; or career change, particularly when it comes with a reduced salary, are just some of the issues we face. Websites like Refinery 29 do a great job with Money Diaries, etc., and I love to see something like that here, that’s geared towards those of a certain age.

    • Turner says:

      YES!! That’s a great idea!

    • Lindsey says:

      I love this site and will follow it wherever it goes!

      Yes, I would love to see more information about navigating careers as well. I’m no longer entry level but I’m also not an executive. I feel like there’s no information about how to navigate mid-career obstacles. I love lifestyle information, but as Sara stated, it seems to be mostly geared toward 20’s and 30’s.

  40. y.k. says:

    i love the site, i’ll stick w/ it whatever happens.
    i would love a GOACA tshirt that you design kim.

    • Alix says:

      Available in extended sizes, of course!

      Also, I vote here for more beauty articles.

  41. Lindsey says:

    I also came back to say that there is such an emphasis on millenials and boomers that I would love to see more information that spotlights Gen X’ers (and let me be the first to say I have no idea how to execute this). I just feel like we are a basically invisible generation and a defiant part of me would love a site that emphatically reflects all our unique qualities.

  42. Helga says:

    The site works well for me as is but I would prefer to have pics under rather than at top of your comments. One thing that would please me is more of an emphasis on how to make some of the clothes featured look more interesting,individualized and edgy.I find myself wearing basic pieces in a totally boring fashion. What do you do to upgrade the pieces you wear a lot?

  43. Candy says:

    Thanks for asking for our input, Kim. I agree with most of the suggestions for continuing your nice clean layout. I would just like to say that I appreciate your efforts toward a high-low mix of fashion price-wise. It makes this blog so much more useful and appealing to a wider audience than many others.

  44. Kristie says:

    I love the basics: your voice, your choice of content, the clean layout. I don’t get the logo. I liked the mixture of fashion and culture and found myself a little less drawn when you dropped the culture for a while. Thank you for not covering “beauty” much; just occasionally is just right for my interest. I love your personal essays and would be delighted to read more of them!

    A small aside: I find that many NY fashion bloggers speak of their local weather as if it were universal. Of course I understand you are presenting clothing for basic fashion seasons, but Northeast-to-Midwest weather doesn’t match the South, or my experience in Northern California, much less the global range, so I always find it a bit odd when local weather is spoken of as a universal experience that “we” are all loving or suffering through.

  45. Stella says:

    I love the fact that you post lots of images and your links redirect to the new site in a new tab. I also appreciate that your posts are not truncated.

    The only think I’d love to see you add is prices of the items you post.

  46. Hick from Styx says:

    Don’t go changing to try and please me…I love you just the way you are!

  47. Rachael Capuano says:

    I love your look, it’s clean and its easy to navigate. I’ve stopped reading other blogs because I detest going to links that take forever to load 🙁

  48. Lori says:

    Love your blog! Would really enjoy reading more personal essays about aging, shifting identities and esthetics, etc. Also, it would be great if, once a comment is posted, it could be revisited by the commenter to edit or correct typos. The few times I’ve commented, I’ve found that the captcha rectangle obscures what’s being typed *as* it’s typed, making checking for errors a bit tricky. Maybe this is only a problem on an Android phone? … Thank you for providing an interesting, trail-blazing voice!

  49. Lori says:

    Apologies if this is a duplicate comment; it didn’t appear the first time:
    Love your blog! Would really enjoy reading more personal essays about aging, shifting identities and esthetics, etc. Also, it would be great if, once a comment is posted, it could be revisited by the commenter to edit or correct typos. The few times I’ve commented, I’ve found that the captcha rectangle obscures what’s being typed *as* it’s typed, making checking for errors a bit tricky. Maybe this is only a problem on an Android phone? … Thank you for providing an interesting, trail-blazing voice!

  50. Evelyn Gordon says:

    I just found this site recently and was so happy to find a site that I feel caters to my age (une femme d’un certain age as my mother used to say 🙂 . Please don’t make too many drastic changes, I like this format.

  51. Viajera says:

    If at all possible … and it may not be … I would love it if people could put up photos in their comments. Lots of times people are talking about something they like … and it sounds gorgeous and I’d love to see it!

  52. Stephanie says:

    I love your site, too, mainly for your editorial voice– the humour, the taste and the focused selections which always help me consider what i like and don’t like about a trend or type of piece. Thank you for not making us watch a video. Please, please never make us page through a slideshow! we are fine with scrolling a bit.