“I am done buying trendy sunglasses,” writes a reader named Jessica. “I want some sunglasses-for-life. I would like to spend about a hundred dollars, although I will spend more for the perfect pair. I will not spend two hundred dollars even if the sunglasses are pure magic, because I totally just can’t.” Well guys, I feel like I’ve owed you this one for a while, because you never see anything but stupidly expensive sunglasses here, as that’s all I ever buy. You know better than to do that, of course, and I’d like to think I could learn to. So what follows are five brands with decent selections in Jessica’s—and possibly any sane person’s—range.
This winter when I was staying at The Standard in Miami, they had a Warby Parker pop-up shop going on in the lobby, and the only thing that prevented me from buying some of their sunglasses was that there were too many cute pairs to choose from (and I am a very decisive person). This is such a good example of what they do well: chic and retro, but somehow quite classic at the same time. And the quality is rock solid.
It doesn’t get more sunglasses-for-life than Ray Ban, and on the right person, there’s nothing sexier than their aviator. But if I were looking to invest, I’d go for Clubmaster. It’s sturdier, and also just that much more unexpected.
Marc by Marc Jacobs has a selection that is both fun and witty and trendy and somehow utterly safe at the same time. This seems like the lowest-risk version of cat-eye frames ever (which is a good thing).
You’ve got to pick through Wildfox‘s selection, because a lot of it is way too young and trendy, but they aren’t afraid of color, which I like. And they do the occasional very successful “tribute” (these remind me of far more pricey Karen Walkers).